Wednesday, May 21, 2014
Facebook's brand value rose 68pc to around $36bn, putting it 21st in the rankings, while Chinese internet portal Tencent is now worth just over $53bn - a significant 97pc rise on last year and taking it up 7 places to 14th.
Apple's brand value fell by 20pc in the past year to just under $148bn (£88bn), conceding the spot it held for three years to Google, whose value increased by 40pc to $159bn, according to Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking.
Google's investment in its self-driving cars project, Google Glass and numerous Android partnerships, including its forthcoming line of smartwatches, resulted in $15.4bn of revenue in the last financial quarter and profits of $3.45bn.
Technology brands dominated the top positions, with fastest pace of growth in brand value.